Tuesday, 4 September 2012

Protecting On-Line Reputation

On-Line Reputation Management

Whether you are a business, not-for profit organisation, band, or individual your reputation and brand is important to you. We often differentiate between the on-line and off-line brand and reputation but for most they are closely connected all bit it there may be some slightly different emphasis on-line.  The one common thing is that in the world of today, which is a digital world is that our reputation can be damaged in milliseconds either accidentally or maliciously. Digital technology brings huge benefits in the flexibility to create, change and mass communicate content and information, but this benefit comes with risks that have to be managed.

So what are the risks?

There are two main digital risks that expose your reputation:-

1.       Identity Fraud or Theft

2.       Message tampering

Identity Fraud relates to known or unknown persons or entities misrepresenting themselves as someone else, or some other entity (Band, Association, Company, Organisation). Having adopted a false identity they then communicate misinformation that, as a minimum may be misleading and disruptive and, at worst be libellous and cause serious if not fatal damage to a reputation. Regardless of the extent of the misrepresentation there is a cost to those that are misrepresented and many other related stakeholders.

Message Tampering is the situation where what is communicated and interpreted by the reader has been changed either accidentally or maliciously. The ability even for the amateur hacker to change digital content is strong, given the nature of digital content, and the professional hacker can make changes and leave no record or evidence.

The bottom line is it’s relatively easy to adopt a false identity and to change digital data, text and tweets as examples.

How can I protect my on-line reputation?

Identity Fraud

There are many solutions, Twitter for example provide an identity verification and mark for high profile individuals, however they choose who will get the benefit of this process and, it is only offered to a relatively small number of famous people/entities.

Digiprove have enabled their technology process in order that anyone can add a significant layer of protection to their identity. By becoming a paid user of Digiprove’s on-line digital content protection service your Identity will be verified using your credit card details and so long as you have a credit card in the same name as your account registration. Once you have Digiproved your content or issued a tweet from Digiprove we associate  your content/ tweet with your identity. Readers of your content/tweets will be able to quickly verify you have an identity verified mark on www.digiprove.com at the click of the mouse.

Content & Tweet Tampering

In addition to ensuring your personal identity remains authentic, you are also concerned that your content/tweet is received un- tampered and the reader sees it exactly as you intended. By using the Digiprove functionality all your content/messages will be certified. This means there is a digital certificate created, which includes the unique digital fingerprint of your message, the date, time and your identity at the time you create your message. Any readers of your content whether it be documents, images, web pages etc. can verify the integrity on-line and view the certificate.

Digiprove inserts a short link into your tweet that all readers can see. By clicking on that link any reader can view the certificate details and also they can cut and paste the text should they wish and have the Digiprove proof engine confirm its integrity and authenticity, any tampering will be evident.



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